Do You Like To Be On Top? A Global Domains International Position

By: Dmarie Holtz

If you like to be on top then you are just like millions of other web site owners trying to position their web sites as high as possible on the Internet search engines. Unfortunately, not everyone knows what it takes to get to the top. Focusing on three specific methods can help get your Global Domains International web site to the top of the internet and stay there.

The first must-do with your Global Domains International web site is effective keyword research. The reason keyword research is so vital to your web site is because it can ultimately determine rankings of your web site in the search engines. While you can opt to buy your way up the search engines using pay per click, using the right keywords to optimize your web site can be extremely effective.

Either way, keyword optimization will affect where you are in the search engines, which in turn affects how much traffic you bring in. Effective keyword research is vital because there are certain keywords you want to target and others you do not want to target. In a highly competitive market on the internet, it is virtually impossible to target the most common keywords. Therefore, it is best to target keywords in the middle of the pack to give yourself a better chance. Keyword research shows you which long tail keywords are being searched for that relate to the popular keywords you covet. Concentrating your web site promotion on these long tail keywords will help you achieve a top Internet position faster, target market your prospects better and have an overall more effective marketing campaign because it has been shown that the real buyers actually find what they are looking for mostly through long tail keywords.

The second must-do with your Global Domains International web site is search engine optimization. What you have to learn is that search engine optimization is a continuous process that you cannot give up on. Once you make it to the top of the search engines, there is no time to sit back and relax. You must constantly optimize, promote and add new content.

Content tends to be the key to search engine optimization. It is crucial that you have quality content for your site that is fresh and enticing and above all unique. But do not look solely at the content you have on your site. You will also want to pay close attention to the design of your site, where things are placed, and anything between the lines.

Lastly, promoting your Global Domains International web site is a must. Without constant promotions, people will not know that you exist. You can never have too much traffic coming in which means your promotions should never stop.

Article distributions are one of the most highly effective promotion methods on the internet right now for a number of reasons. Article distributions allow you to display fresh ideas in an organized and efficient manner online. After doing this, you can prove to people that you know what you are talking about and entice them to visit your site. On the bottom of your articles you can place a resource box, which is where you place your web site link to direct readers to your web site.

There are a number of things you need to do to get your Global Domains International web site to the top of the internet. But the three must-dos in this article are absolutely necessary. If you follow these steps and work hard, you will give your site a chance to move to the top and stay there.

Google removes thousands of malware sites

by Christina Warren
On Monday, Sunbelt Software's security blog revealed that thousands of malware redirects were showing up in search engine results. Network bots designed to post relevant keywords and spam links in various online forms (think forum posts or blog comments) helped attackers claim high-ranking search engine positions for various obscure and seemingly innocuous search terms. According to Sunbelt, two of the thousands of terms were "infinity" and "hospice." Yeah, that's cool. Search for hospice information for a sick friend or family member, potentially get your system infected with nasty malware.

On Tuesday, Sunbelt revealed more information about the ill-effects clicking on these fake links could have on a vulnerable system (as a reminder - ALWAYS keep your browser and Internet security tools up to date). Best case scenario - you might end up with one of those annoying toolbars and pop-up ads for fake security software. Worst case? Your computer could be used to generate false-clicks for the attacker's pay-per click programs (so they infect your system so that you can make them money), or worse still, that bot could load other malware/worms/trojans onto the unprotected system. Further investigation also revealed that these SEO-poisoning attacks were targeted at Google, although other search engines may have also been victim to the attacks.

Google has cleansed more than 40,000 of these hosting sites from their index, so for now - it looks like the biggest source of this sort of attack has been taken offline.OK - you might be thinking, spam search results show up everyday - why is this a big deal? It's a big deal because the techniques used for these attacks was more clever and thought out than the typical SEO-poisoning. It's also a big deal just based on the sheer scale of sites and domains dedicated to hosting these links and because of the malware involved.

It's great the Google stepped up and cleansed the index so quickly after being made aware of the problem, but this should be a big (or continuing) wake-up call to users who don't stay up to date with security updates or don't have some sort of Internet security solution. And while Windows users are obviously the users who are most directly affected by these types of attacks, having these kinds of search results show up as relevant, even if the link can't harm your system, is bad for the Internet community as a whole.

There's lots of talk within the tech community, especially the blogosphere about using SEO and how it's GOOD for bloggers and doesn't negatively affect readers/searchers/regular users. This is a lie. Instead of Search Engine Optimization, SEO should really stand for Search Engine Opportunism, because that's what it really is. Look, we certainly don't object to gaining revenue from ads or page-views on a web site, that's why we are able to do what we do; we do object to gaming the system and using loopholes to insert web sites into search queries that really have nothing to do with the content. Techniques to make sure your relevant content shows up in corresponding searches is one thing -- inserting back-door code that is aimed at getting higher page ranks and more page views, regardless if the targets are actually correct, is another. To us, the type of SEO attacks revealed this week are only a few steps away from what tons of bloggers/websites do every day: purposely try to game search engines just so they can get more hits to their site, and by extension, maybe make a few extra dollars. Unless you are running a straight-up scam link-farm or very, very lucky -- the highest search engine rank in the world is not going to have lasting benefits if the content is nonexistent.

What is Traffic Rank?

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

Advertising on Your Site - Google Onsite Advertiser

By: Martin Lemieux

Google Adsense has just become more powerful overnight. As if it wasn't enough that Google now gives you $100 for every successful referral to their Adsense program but, advertisers can now battle for placements within your own websites as well.

That's right, with every Adsense box you add to your site, you can now sign up for "Onsite Advertiser" which ads a button to all your Adsense boxes on your site that states:

"Advertise On This Site"... This new link takes advertisers to a unique landing page (which will include your logo if you upload one) which allows advertisers to advertise specifically within your own Adsense boxes located on your site.

For Some, This Could Be Very Powerful!

Let me break it down for you if you still don't understand the implication of this. If someone wants to target your site through their Adwords program, they can now have a bidding war with other advertisers! Your Adsense account that would typically make anywhere around $100.00 a month could potential make $1,000.00 a month! If you get the right advertiser that is willing to pay to have their ads displayed on your site, the sky is the limit. If you get multiple advertisers that want to display their Adwords on your site, your site could turn into a gold mine!

For Some Website Owners, This Could Be Devastating!

The harsh reality of this newly found fortune through your Adsense program could mean the demise of your website advertising packages that aren't part of Google. If you run advertising on your site, your sales could potential drop from the sheer amount of times visitors will be subject to Google's Onsite Advertiser program.

At least the choice is yours whether or not to have Google Onsite Advertiser installed within your Adsense boxes. There's no cost to you, all you have to do is log into your Adsense account. Under "My Account" at the top, go to the bottom of the page and fill in your Google Onsite Advertiser profile. That's it, Google does the rest.

I am curious to see the results of this new program and would definitely like to here some success stories come out of this program.

What Does This Mean For Advertisers???

Finally, you have all the control of your Adwords campaign. You can now not only target specific websites to advertise in, you can physically bid specifically for one specific website whenever you want.

This also means that PPC just got more homework. Not that you already have enough research, bidding, key word analyzing to do, you now have to study every website you visit for potential advertising.

Another Implication No One Might Think About!!!

SEO Companies are probably loving this new feature. Google has now given SEO companies a new service to offer their clients and visitors. Internet marketing companies can now increase the amount of work they do for their PPC client’s campaigns!

In Conclusion:

There are ups and downs of this new Onsite Advertiser program anyway you look at it. For me though, I would love nothing more than to see advertisers fight for ad placements on my websites.

Basic Search Engine Optimization (SEO) Strategies for All Bloggers

By: Denise Palmer
These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.

Profitable bloggers know that search engine optimization (SEO) is an important element of optimizing their blog and how effectively they implement it determines whether they succeed in making money online or not.

SEO helps your blog rank high on search engine results pages, such that you get more visitors, or traffic, directed to your blog by the search engines. The process of SEO involves the effective use of keywords and keyphrases in your blog content.

Search Engine Optimization

Below are basic SEO strategies that will optimize your blog content and help you appear higher in the search engine results which means more visitors to your blog.

- Know all your keywords and keyphrases and use them effectively on your blog. The more optimized your use of keywords and keyphrases, the higher your blog will appear in the search engine results. When your blog can be found on search engines, (the higher in the results the better) it means that you will get a lot of traffic to your blog.

- When designing and building your blog, make sure that your keywords and keyphrases are included in your blog headings and sub-headings.

- Use only high quality, unique and fresh content on your blog. Duplicate content can result in your blog being penalized by search engines. Using only fresh and unique blog content will get you noticed by the search engines and they will list you quicker and higher in the results.

- Submit your blog to blog directories both in your niche and in general directories as well. This gives your blog even more creditability with the search engines and will only help to increase your exposure and traffic.

- Create links with other related blogs. If your blog is linked to other blogs where you would expect your target market to visit, the popularity of your blog increases. Create one way links by submitting articles and participating in relevant forums and make sure that you include your blog URL.

- Blog regularly using fresh, unique content and the keywords and keyphrases for your niche. Blogging regularly activates the search engine spiders to visit your site each time you post new blog content. The more regularly you post, the more often the search engines visit, the higher you rank for your niche.

It's important to realize that the search engines want and need to satisfy their customers - and they do that by providing high quality results in response to their visitors search requests. If your blog delivers consistent, unique content, that is indexed effectively by good keyword and keyphrase usage, EVERYBODY WINS!

These basic search engine optimization (SEO) strategies for all bloggers can help to increase your blog rankings on major search engines. Follow them routinely, and you will achieve consistently higher volumes of traffic to your blog.

Blogging For Fun And Cash

By: Sean Milea

Today's generation is fascinated with blogging. There are many different reasons to keep a blog. Some blogs may even have the chance to make you some money. They can serve as a marketing items for both individual people and companies. If you blog, the primary goal is probably to have people read what you have written. Here are a few suggestions to keep blogging your way to achieving your goal:

In order to increase the number of people visiting your site, the choice of the topic should be interesting enough and its presentation should be creative and unique. You should also make sure that the content of your blog entries is of high quality. Informative and useful blog entries will definitely draw more readers to your site. Well written blog entries may also end up being bookmarked by your readers. However, the selection of topics for your blogs should relate to your website contents or any other products or services you represent for.

You need to know about SEO (Search Engine Optimization). Most web users try to find what they want using search engines. To get these people to your blog, you need to write your content with the strategies used by search engines in mind. In your blogging, use keywords which you know people will be searching on, and you help people to find your blog. The better you are at this, the better your traffic figures will be and the more productive your blog will be.

Frequently updating your blog is very important, especially if you want your site to come up higher on search engine lists. Also, once people find your site they probably will not come back very often or at all if there is nothing new to read or look at. So update your blog and add to it as much as you can to keep people interested and your site popular.

Top 5 SEO Terms Any Beginner Should Be Familiar With

By: Vanessa Doctor
SEO stands for "Search Engine Optimization" and is generally used to refer to the industry or process of optimizing websites to be well interpreted by the search engines. A SEO is a SEO expert or anyone practicing search engine optimization. But those were the basics.



Years ago, SEO was used to make sure the site ranks well in the search engines by placing the keywords in strategic locations on the page, and it was natural to understand SEO as 'optimizing for the search engines'.A lot of years have gone by and the search engines became more sophisticated, the people began to realize that search engine traffic alone is not equal to online business success and SEOs started paying attention to other things, influencing online people behavior.

A Wholistic Approach To Website promotion

The art of search engine optimization, in essence, has grown to become a more holistic approach to optimizing and promoting websites, taking into account not only website crawlability and search engine rankings and traffic, but also conversion rates, social marketing and customer retention rate.

Get More Targeted Search Engine Traffic

One unique thing about the approach of SEO is that every aspect of it aids the old art of website optimization. If you research your customers, you learn the words they use, when referring to your product, and you use the words on your site. Thus, you get more targeted search engine traffic.

By knowing how people view websites and what motivates them to buy, you will be able to reconfigure your pages and remove the useless clutter, thus increasing your sales from the same amount of visitors. In the end, you will not only be serving a larger amount of people, but they will be able to make quicker decisions, enjoy buying online and being your customers. Happy customers are more likely to become your loyal clients and could also refer others to your online business.

Top Five SEO Terms A Beginner Should Take Note

- Keywords and keyphrases. Keywords and keyphrases are the words you want your Web site to rank well for in a search engine results page, which are also called SERPs. Depending on your audience, yours can be one word, a combination of words, or an entire phrase. To reduce word-bloat, let's use the term keywords to encompass the two types.

- PageRank.

A PageRank is a measurement that the those obsessed with Google use to test their rankings in Google. SEO and search engine marketing (SEM) professionals also use the term to describe your ranking in the SERPs and the ranking algorithm points given to your site by Google. PageRank is an important part of your SEO success.

- Spamming.

Spamming is a method of SEO that attempts to trick a spider and dupe loopholes in the ranking algorithm to influence rankings for targeted keywords. Spamming can take many forms, but the most simple definition for spam is any technique a Web site uses to misrepresent itself and influence ranking. The two methods of SEO are based on whether you want to spam or not.

- Black hat SEO.

Spamming the search engines. Black hat SEO is lying, cheating, and stealing your way to the top of the SERPs.

- White hat SEO.

Optimizing your site so it serves the user, as well as attracts spiders. In white hat SEO, anything that leads to a good user experience is considered also good for SEO.

10 tips to help you improve your website in search engine rankings

By: Ivonson Kwee
Here are 10 tips to help you improve your website in search engine rankings. You should give priority on the home page of your website and once you apply the techniques to improve search engine rankings, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.

1. Look for keywords (or key phrases) relevant to your website. Use one of the keyword tools available online and check the popularity of the keywords you want to use. Avoid highly competitive keywords (for now). Highly popular keywords are very competitive and the least popular keywords are search engine traffic starved.

Select a dozen keywords and key phrases from the middle of the list and start focusing on improving the search engine rankings of your website for them. This is a very important steps and you should spend at least a couple of hours, if not more, analysing different keywords. While you are analysing your keywords, check your competitors by doing a search in a couple of popular search engines like Google, Yahoo, MSN, etc., using those keywords. Keep a record of your competitors' urls and other information because you don't want to waste your time doing the same search again in the near future.

2. Put the keywords you selected into the meta tags of your home page. Meta tags are situated in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the html source of the web page. You will see the meta elements.

The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.

3. Use the keywords in your title tag. This will vastly help improve your website search engine rankings. The text you use in the title tag appears in the title bar of the web browser. The title tag should be not more than 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.

The title tag and your meta description may show up in many search engine listings. So, spend sometime to make these two changes interesting, meaningful, and relevant to your site.

4. Use the keywords in top heading (h1) tags of your page. Put one keyword (or a key phrase) for each h1 tag. Use these h1 tags for the headings of your contents. Again, this is important to boost your website in the search engine rankings.

5. In the home page content, use bold, using the strong html element, to highlight some of your keywords.

6. Italicize some of the keywords in your page.

7. Use the keywords in alt tags of images. It is recommended to always use the alt tag for all images. Just don't try to stuff multiple keywords into your ALT tags as this could be considered search engine spam.
8. Encourage others to use the keywords for text anchors when they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases and give it away for link exchanges. Getting backlinks are one of the best ways to improve search engine rankings.

9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.

10. If you are using php or asp or any other web programming language for your dynamic website, make your url search engine friendly using url rewrite techniques. Search the phrase url rewrite in Google to know more about url rewrite.

Keep in mind these simple rules every time you want to launch a website to instantly improve your search engine rankings before you even launch your site. Spending a few days upfront in the preparation of your site will pay off in the long run with better search engine rankings.

Search Engine Visibility: Be Seen Through SEO Bookmarking

By: Darren Dunner
Everyday we browse various websites looking for either news or some information related to our work and can't obviously remember all the names. Today's world is moving towards the internet and there are many networking sites that have come up. This helps people connect with like minded people in other parts of the world and leverage on these to promote their business or skills. And in order for a website to be popular, it needs higher level of search engine visibility. This way, it will pop up when we enter the key words on Google, or Yahoo or other search engines. Maximizing the reach and utilizing the facilities available on the internet is what search engine visibility does to one's website.
Off late the number of networking websites has become a platform for business and personal connections to be made and people sharing information across the globe. Facebook is one such site that has grown phenomenally in the past year since its inception. It has millions of members from all over the world, who are in touch with a select group of people and seek new friends' everyday. If they are looking for work, or projects, they use this site as a platform to search for the same. The application available called shared items enables members to put in their blog URL or other sites they find useful. Again this helps in getting people to notice your website before they browse through others.

Propeller by Netscape is another such site that is yet to be launched but looking at bringing the world closer. This site can also be used to increase the traffic to your website by putting in key words that connect it with your site. The aim of this site is uniting people and help them exchange information; provide services and business opportunities to each other. This way, search engine visibility is assured every time a member uses the key word.

Apart from this, for a person to keep track of all the websites they surf or go to on a routine basis, a new tool is in the market. Created by Google, the Google reader allows users to add various sites and access them easily without wondering what they are everyday. You don't have to remember the exact URL, but if you type the keyword it throws up all results related to your search criteria and you can choose the site from there. Today this service is available to people on their mobile phones, since most of them carry a blackberry or a PDA with them. With Google reader, search engine visibility becomes easy, as the site reads RSS and blog data as well and the number of people using this is bound to increase. And Google is ofcourse the first search engine that people turn towards to search for something on the net. All one needs is a membership with these sites to give them access to the rest of the world waiting to be explored.

Copyright (c) 2007 Darren Dunner